fulbright Taiwan online journal

fulbright Taiwan online journal

Author: Yi-Chi Chang 張亦騏

Yi-Chi Chang 張亦騏
Dr. Yevvon Yi-Chi Chang is an Assistant Professor of Hospitality Management at Tunghai University, Taiwan. As a Fulbright scholar, she conducted cross-cultural research on solitary dining behavior. She was hosted by the SC Johnson School of Business at Cornell University, 2018.

Highlights of my 2018 Fulbright

This has been a fantastic experience for pursuing my academic research, inspiring me in new research directions, and learning about American society and culture much more in-depth than I had experienced before. It was a deeply rewarding opportunity.  First, let me express my sincere thanks to Dr. William Vocke, Executive Director, Taiwan Fulbright Foundation; Lisa Lin, Director of Fulbright Traditional Program; the Foundation for Scholarly Exchange, Taipei; and the Fulbright Scholar Program (United States Department of State Bureau of Educational and Cultural Affairs) for making this experience possible. Ms. Lin was especially helpful to me in negotiating all of the social and legal details of my stay at Cornell University; she made the process easy and transparent. As a Fulbright grantee during the Spring 2018 semester, I conducted a cross-cultural study of solitary dining behavior, hosted by the SC Johnson College of Business, Cornell University, USA. I was invited to attend regular research group meetings of the renowned Food and Brand Lab, hosted by my Fulbright sponsor, Professor Brian Wansink (PhD in Marketing & Consumer Behavior — 1990, Stanford University). These meetings inspired me to consider different thinking and research aims, and new methods to approach data collection and theory

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Research & Reflections

fulbright taiwan online journal